Technical SEO News

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Google releases guidance on faceted navigation and its impact on crawling efficiency

Google releases guidance on faceted navigation and its impact on crawling efficiency

4 days ago

Google released a document on best practices for faceted navigation, addressing SEO challenges. While it enhances user experience, it generates numerous URLs, leading to overcrawling and delayed content discovery. Each filter combination creates distinct URLs, complicating SEO. Google suggests two strategies: blocking non-essential URLs with robots.txt and optimizing URLs with standard separators and consistent filter order.

Google Search Central
Google Search Central

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Tired of spending too much time creating audits for your clients?

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Google Emphasizes HTTP Caching Importance for Efficient Web Crawling

Google Emphasizes HTTP Caching Importance for Efficient Web Crawling

12 days ago

Google's crawling infrastructure has seen a decrease in cacheable requests, dropping from 0.026% to 0.017% over the past decade. Caching is essential for fast page loads, resource savings, and bandwidth efficiency. Google supports heuristic HTTP caching through ETag and Last-Modified headers, with ETag being the recommended option for reliability. Implementing caching can save server resources and improve user experience, especially for sites with static content.

Google Search Central
Google Search Central

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Google Clarifies How Robots.txt Works for Managing Website Crawling

Google Clarifies How Robots.txt Works for Managing Website Crawling

17 days ago

A robots.txt file allows website owners to control how their site appears in Google Search by managing page indexing. It should be in the root directory and contains rules for bots. Robots meta tags provide another method to control indexing and bot behavior. Common mistakes include blocking pages in robots.txt while using meta tags. Best practices involve using meta tags for indexing control and testing configurations with Google tools.

Google Chrome Site Engagement Metrics Framework Assesses User Interaction and Browsing Trending ️‍🔥

Google Chrome Site Engagement Metrics Framework Assesses User Interaction and Browsing

19 days ago

Google Site Engagement Metrics Framework assesses and analyzes user engagement with websites using metrics like user interactions and engagement scores. Chromium tracks engagement through key metrics: Total Origins Engaged, Mean and Median Engagement, Engagement Score, and Engagement Type. Data is recorded using UMA histograms. Functions like RecordTotalOriginsEngaged and RecordMeanEngagement log unique origins and average scores.

Google Updates URL Parameter Best Practices for SEO

Google Updates URL Parameter Best Practices for SEO

1 months ago

Google has released new guidelines for URL parameter structure, emphasizing standard encoding methods: equal signs to separate keys and values, and ampersands to separate parameters. Discouraged formats include bracket and colon methods and comma separation. The goal is to improve URL readability, ensure consistent parameter handling, enhance crawling efficiency, and reduce indexing issues.

Google for Developers
Google for Developers

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Google Updates robots.txt Guidelines Clarifying Supported Fields and Format

Google Updates robots.txt Guidelines Clarifying Supported Fields and Format

2 months ago

Google updated its robots.txt documentation, clarifying support for four fields: user-agent, allow, disallow, and sitemap. Fields like 'crawl-delay' are not supported. Valid lines need a field, colon, and value, with optional spaces. 'Allow' and 'disallow' are rules specified as 'rule: [path]', with paths starting with '/' and case-sensitive. This aims to reduce confusion and ensure effective use of robots.txt. Webmasters should review their files.

Google Search Central
Google Search Central

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Chrome Launches CrUX Vis for Site Performance Insights

Chrome Launches CrUX Vis for Site Performance Insights

2 months ago

Google has launched CrUX Vis, a new tool for the Chrome User Experience Report, enhancing analysis of real-world user data. CrUX Vis offers an intuitive interface with five views: Core Web Vitals, Loading Performance, Interactivity, Visual Stability, and All Metrics Combined. Key features include real-world data visualization, comparative analysis, temporal insights, device and connection type segmentation, and geographical breakdown.

Google Chrome Ends Support for FID, Shifts Focus to INP Metric

Google Chrome Ends Support for FID, Shifts Focus to INP Metric

3 months ago

Google Chrome has ended support for the First Input Delay (FID) metric, transitioning to Interaction to Next Paint (INP). Chrome tools like PageSpeed Insights and the Chrome UX Report will no longer report FID data, though developers can still measure it using the PerformanceObserver API. The web-vitals.js library will remove the onFID function, and FID documentation will be updated to favor INP. These changes ensure a full transition to INP.

Google
Google

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Google Updates Indexing API Guidelines and Clarifies Quotas

Google Updates Indexing API Guidelines and Clarifies Quotas

3 months ago

The Indexing API provides default quotas for initial onboarding and testing: 200 daily publish requests per project, 180 metadata requests per minute per project, and 380 total requests per minute per project. To view your quota, visit the Google API Console. The API is limited to crawling pages with JobPosting or BroadcastEvent in a VideoObject. Quota increases require a form submission and depend on document quality. The API is free to use.

Google for Developers
Google for Developers

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