Google Search Enhances Speed with Speculation Rules API for Faster Navigation

February 13, 2025 at 5:34:02 AM

TL;DR Google announced improvements to search speed via the Speculation Rules API, enhancing user experience by prefetching and prerendering results. It now prefetches the first two search results while ensuring privacy with features like anonymous IP usage. Tests showed significant loading time reductions. Prefetching extends to more results when users hover over links. Currently available on Chrome and Edge, Google aims for broader adoption and future enhancements.

Google Search Enhances Speed with Speculation Rules API for Faster Navigation

Google announced major improvements to search speed through strategic implementation of the Speculation Rules API. This initiative aims to enhance the search experience by prefetching and prerendering search results, leading to significant performance gains for users.

Google Search now automatically prefetches the first two search results using speculation rules. The implementation includes privacy-preserving features:

  • Uses anonymous-client-ip-when-cross-origin requirement to protect user IP addresses
  • Implements strict-origin referrer policy to prevent search URL data leakage
  • Automatically disables prefetching when users have existing site cookies

The impact has been notable, with tests showing:

  • 67 milliseconds reduction in Largest Contentful Paint (LCP) on Chrome for Android
  • 58.6 milliseconds improvement in LCP for desktop Chrome users

Expanded Prefetching Beyond Top Results

Google extended prefetching capabilities beyond the initial two results using the "moderate eagerness" setting. This means:

  • Additional search results are prefetched only when users hover over links
  • Implementation is selective to avoid unnecessary resource usage
  • Desktop Chrome showed 7.6 milliseconds improvement in First Contentful Paint (FCP)
  • LCP improved by 9.5 milliseconds for subsequent search results

Browser Support and Availability

The Speculation Rules API is currently available on:

  • Chrome (version 109+)
  • Edge (version 109+)

Firefox and Safari do not yet support this feature. Google is actively working through the W3C standards process to encourage broader browser adoption.

Future Developments

Google continues to enhance search performance through new implementations:

  • Prerendered search results pages for users with preload enabled
  • Address bar search query optimization
  • Support for other search engines to implement similar features

The private prefetch proxy remains exclusive to Chrome, though Google indicates willingness to expand these improvements to other browsers that implement their own private prefetch proxies in the future.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Lens adds screen search feature for iOS users and expands AI Overviews

Google Lens adds screen search feature for iOS users and expands AI Overviews

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Confirms No Special Handling Needed for Paginated Content Indexing

Google Confirms No Special Handling Needed for Paginated Content Indexing

John Mueller
John Mueller

Official Source

Official Source

John Mueller is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google updates Merchant listings with member pricing beta and priceType clarifications

Google updates Merchant listings with member pricing beta and priceType clarifications

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

Featured
OpenAI expected to pay Reddit $70M for exclusive content licensing deal

OpenAI expected to pay Reddit $70M for exclusive content licensing deal

Google News Announces Full Transition to Automated Publication Pages

Google News Announces Full Transition to Automated Publication Pages

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google tests new AI Mode for Search to enhance exploratory queries and responses

Google tests new AI Mode for Search to enhance exploratory queries and responses

Google Reports Solid Q4 Growth, Reveals Massive AI Infrastructure Plans

Google Reports Solid Q4 Growth, Reveals Massive AI Infrastructure Plans

Related Tools

Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Ahrefs logo

Ahrefs

SEO tools to boost traffic and rank higher

SEO
Lighthouse logo

Lighthouse

Automated insights for web performance and SEO

SEO
Surfer SEO logo

Surfer SEO

SEO content creation and optimization made easy

SEO
Sitebulb logo

Sitebulb

Efficient website crawler for better SEO audits

SEO
Screpy logo

Screpy

AI-Powered SEO and Web Analysis Simplified

SEO
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Answer the Public logo

Answer the Public

Unlock Consumer Insights for Content Creation

SEO
SEO Writing AI logo

SEO Writing AI

AI-powered SEO content in 1 click

SEO
SEO Stuff logo

SEO Stuff

Affordable SEO tools without monthly fees

SEO

Get Featured Here

Showcase your tool in this list.

Contact Us