Orphaned pages are pages on your website that are live but do not have any internal links pointing to them. Over time, these pages may become naturally disconnected from the site, causing them to underperform in search engines or possibly not get indexed at all. Identifying and addressing orphaned pages is crucial for SEO because:

• Improved Visibility: Orphaned pages may not be easily discoverable by search engines, leading to poor visibility.
• Better Indexation: Ensuring that all pages are properly linked can improve their chances of being indexed by search engines.
• Enhanced User Experience: Proper internal linking helps users navigate your site more effectively, improving overall user experience.

To connect Screaming Frog to Google Analytics, follow these steps:

1. Open Screaming Frog.
2. Go to Configuration > API Access.
3. Connect your Google Analytics account by following the prompts.
4. Once connected, go to General and select Crawl New URLs Discovered in Google Analytics 4.

This connection allows Screaming Frog to compare data from Google Analytics with its traditional crawl to identify orphaned pages.

After identifying orphaned pages on your site, you should analyze whether these pages are high priority. If they are, develop a strategy to better internally link to this content. Improving the internal links could result in:

• Enhanced Visibility: Better internal linking can help search engines discover and index these pages more effectively.
• Improved Indexation: Properly linked pages are more likely to be indexed by search engines.
• Increased Traffic: Enhanced visibility and indexation can lead to increased traffic to these pages.

Consider creating a plan to integrate these orphaned pages into your site's overall structure to maximize their SEO potential.