Chris Long is a Top SEO Creator. Part of Swipe Insight Select, a curated list of top creators.
Top SEO Creator
United States
12 Swipes
Chris Long is the VP of Marketing at Go Fish Digital. He specializes in solving unique SEO challenges and enhancing organic traffic through a deep understanding of Google's algorithm and web technology. His expertise includes website architecture analysis, structured data implementation, crawl control, log file analysis, keyword research, on-page optimizations, and content and UX improvements. Chris has spoken at major conferences like SMX East and published in Moz and Search Engine Land.
3 months ago
Google only respects canonical tags if they're in the <head> section of the HTML. This rule prevents manipulation by bad actors, such as inserting improper canonical tags in user-generated content, which can impact indexation and crawling signals. Ensure canonical tags are in the <head> section by inspecting the page in Chrome Developer Tools and verifying their placement. Tags in the <body> section will be ignored.
4 months ago
Chris Long shares a technique for local SEO using Chrome's DevTools to analyze search results from specific locations. Steps include performing a search query, opening DevTools, accessing Sensors, adding a custom location, obtaining coordinates from Google Maps, inputting them into DevTools, and updating the SERP location. This method helps local SEO specialists examine local search results, analyze competitors, test strategies, and understand ranking factors.
5 months ago
"Load More" buttons, while user-friendly, can create significant issues for search engine optimization (SEO). Google's crawler cannot interact with "Load More" buttons, which typically use JavaScript to load additional content. This means Google can't see or index content hidden behind these buttons. To ensure all your content is crawlable and indexable, consider traditional pagination, adding HTML links, or using PushState with infinite scroll.
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5 months ago
Google's switch from infinite scrolling back to pagination in SERPs allows viewing up to 100 search results on one page using a URL modification. Add "&num=100" to the end of the Google search URL to display 100 results. This feature aids in quick overviews, efficient data extraction, competitor research, and broader SERP analysis, enhancing SEO professionals' research and analysis efficiency.
6 months ago
Google treats uppercase and lowercase URLs as different pages, leading to duplicate content issues. For example, /services/digital-pr/ and /Services/Digital-PR/ would be seen as separate URLs despite having the same content. To avoid this, implement global redirects to convert uppercase URLs to lowercase. Ensure all URLs on your site are accessible through a single format to prevent duplicate content and ranking issues.
6 months ago
Google Search Console has a hidden "Merchant Listings" filter to see your site's visibility in Google's "Popular Products." This report helps identify conversion-driving queries where your products appear in features like "Popular Products," often for non-brand results. Navigate to Search Console, set the date filter, and use the Merchant Listings filter. Exclude brand queries to review non-brand queries where your products are visible. Optimize high-impact queries.
6 months ago
Use Screaming Frog and the Google Analytics API to find orphaned pages on your website. Orphaned pages are live but lack internal links, causing poor search engine performance or non-indexing. Configure Screaming Frog to crawl your sitemap, connect to Google Analytics, and analyze the "Sitemaps" report to identify these pages. Prioritize and improve internal links to enhance visibility and indexation.
6 months ago
For many mobile queries, traditional search results disappear after page 2, replaced by a social media-style feed with more images and videos. For example, searching "Steelers" on mobile shows standard results on the first two pages, but after page 2, results shift to related searches and include web articles and YouTube videos. This change means generating traffic from page 3+ positions is unlikely as Google alters the SERP significantly.
6 months ago
New Screaming Frog feature "Show Differences" visually highlights content loaded through JavaScript. This tool allows direct comparison between the HTML version of a page and content requiring JavaScript, ensuring certainty about JavaScript dependencies. To use it, configure the spider for JavaScript rendering, enable HTML storage, start a crawl, and view differences in the "View Source" tab. This helps identify elements needing JavaScript.
