For many mobile queries, traditional search results disappear after page 2. Instead, Google displays a social media-style feed with related searches and more image/video-heavy content. For example, a search for "Steelers" shows standard results on the first two pages, but after page 2, the results shift to other related queries like "1970s pittsburgh steelers" and "steelers qb8," featuring web articles and YouTube videos with larger images.
Implications
- Understanding Rankings: Page 3+ mobile rankings are less reliable indicators of traffic potential.
- Traffic Generation: Being ranked beyond page 2 is unlikely to generate traffic as Google changes the display format.
- Rank Trackers: Tools might show a position like "28," but the actual SERP may look entirely different.
