Chris Long, a respected SEO professional, has shared a valuable technique for local SEO practitioners using Chrome's DevTools to analyze search results from specific geographic locations.
Process for Location-Specific SERP Analysis
- Perform the target search query.
- Open Chrome DevTools (right-click and select "Inspect").
- Access "Sensors" via More Tools.
- Add a custom location.
- Use Google Maps to obtain latitude and longitude coordinates.
- Input these coordinates into DevTools' Custom Locations.
- Save and update location at the bottom of the SERP.
Benefits for Local SEO
- Examine local search results for any specific geographic location.
- Analyze competitor performance in different local markets.
- Test the effectiveness of local SEO strategies across various regions.
- Understand location-based ranking factors more accurately.
This method is particularly useful for local SEO specialists working with multi-location or franchised businesses, enabling precise analysis of search results across different localities and facilitating more targeted and effective local SEO strategies without requiring physical presence in each location.
