Google Search Console has a hidden "Merchant Listings" filter that reveals your site's visibility in Google's "Popular Products" feature. This report helps identify conversion-driving queries where your products appear in prominent features, often for non-brand results.
Steps to Access Merchant Listings Filter:
- Navigate to Search Console and go to "Search results".
- Select the "Date" filter to set your desired timeframe.
- Click "+ New" > Search appearance > Merchant listings to view only merchant listings results.
- Click Query > Queries not containing > [Your_Brand_Name] to filter out brand-specific queries.
- Review the non-brand queries at the bottom to see where your products are gaining visibility in Product Grids.
This report is valuable for ecommerce sites to quickly identify high-impact queries and optimize their visibility in the "Popular Products" section of the SERP.
