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Google Discontinues AI While Browsing Feature

5 days ago

Google has discontinued its AI while browsing feature, previously known as SGE while browsing, without providing specific reasons. The feature aimed to help users engage with long-form content by offering an AI-generated list of key points and links to relevant sections of articles. It also included an Explore on page function to show questions answered in the article. This removal marks a shift in Google's strategy regarding AI integration in its search ecosystem.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Expands Education Q&A Carousel to Include Spanish and Vietnamese Languages

15 days ago

SEO

Google has updated its education Q&A documentation to support Spanish and Vietnamese, expanding this feature to more users. The education Q&A carousel is designed for education-related topics and is accessible on desktop and mobile when searching for academic content. Users can trigger it with math or science queries. This expansion reflects Google's efforts to enhance accessibility for non-English speaking students and educators.

Google Adds Required returnPolicyCountry Field to Return Policy Examples

15 days ago

Google Merchant Center SEO

Google has updated its return policy code examples in the Merchant Center documentation by adding the required `returnPolicyCountry` field for the `MerchantReturnPolicy` schema. Merchants must include this field to comply with Google's requirements. The change is noted on Google's documentation update page, emphasizing the necessity of this field for proper indexing of product information.

Google Shuts Down Controversial Page Annotations Feature

23 days ago

SEO

Google has shut down its page annotations feature due to controversy. This feature allowed Google to add links to content not created by website owners, directing users back to Google Search. It was used in the iOS Google app, extracting and highlighting entities from webpages to create links to Google search results. Website owners criticized it for hijacking their content and redirecting traffic to Google, leading to its removal.

Google Updates Robots Meta Tag Documentation to Include AI Mode Feature

26 days ago

SEO

Google has updated its robots meta tag documentation to include controls for the new AI Mode feature in Search Labs, allowing website owners to manage content visibility in Google's AI capabilities. Key updates include an expanded nosnippet directive and clarified max-snippet rules. AI Mode, available for Google One AI Premium subscribers, enhances search by handling complex questions and supporting multimodal interactions.

Google updates Merchant listings with member pricing beta and priceType clarifications

1 months ago

SEO

Google updated its Merchant listing structured data guidelines to include a beta for member pricing, validForMemberTier, and clarified the priceType property for active, sale, and strikethrough prices. It provided examples and instructions for encoding these prices in JSON-LD. Member prices apply to loyalty program members and have distinct encoding. Merchants should review these updates to effectively use the new pricing features.

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Google Launches Meridian MMM Globally

2 months ago

Attribution

Google has launched Meridian MMM, an open-source marketing mix modeling framework for global marketers. It helps advertisers measure marketing impact and optimize budgets through privacy-safe analysis. Meridian is customizable for large-scale data analysis. Key features include assessing marketing channel impact, measuring ROI, and optimizing budgets. It uses methodologies for video measurement, performance analysis, and accuracy calibration while ensuring data privacy.

Google Updates Site Reputation Abuse Policy with Clarified Guidelines

2 months ago

SEO

Google updated its site reputation abuse policy to clarify guidelines without changing enforcement. Site reputation abuse occurs when third-party content is published to exploit a host site's ranking signals. Violations happen when content placement is motivated by this exploitation, such as educational sites hosting sponsored reviews or medical sites featuring unrelated ads. Acceptable practices include wire service content and user-generated content.

Google Updates Review Snippet Guidelines with New Rating Recommendations

2 months ago

SEO

Google has updated its review snippet guidelines, requiring ratings to include review comments and author names for better context. Key changes involve proper schema markup, ensuring visibility of review content, and management guidelines that prohibit review aggregation from other sites. For local businesses, ratings must come directly from users, and self-controlled star reviews are not allowed. These updates aim to ensure authentic review systems.