Google Tag Manager now supports first-party mode with Cloudflare. This mode allows deploying a Google tag using your own infrastructure on your website's domain, acting as a bridge to Google's services. The setup can use your existing CDN, load balancer, or web server. Unlike standard setups where the tag is requested from Google, in first-party mode, the tag is loaded from your domain, and measurement requests are forwarded to Google.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
Google updated its site reputation abuse policy with FAQs on third-party content, freelancers, affiliate content, moving content, and noindexing. Third-party content is not a violation unless used to manipulate search rankings. Freelance and affiliate content are acceptable if used correctly. Noindexing does not automatically remove manual actions; a response in Search Console is necessary. Moving content may not resolve issues if not done properly.
Google has removed the sitelinks search box documentation and archived the 'nositelinkssearchbox' rule, confirming plans to retire the feature in November. Introduced in 2014, the sitelinks search box allowed site-specific searches from Google's search results page but was discontinued due to declining usage. Google aims to keep technical documentation current by removing outdated materials, citing reduced usage as the reason for this change.
Google has updated its image search to support C2PA metadata in the "About this image" feature, providing details on image creation, AI tool usage, editing history, and source verification. Eligible signers include photo editing apps, camera devices, and content creation tools. Metadata display is not guaranteed and follows structured data guidelines. Google offers support through forums, documentation, and other resources.
Google released its November 2024 core update, impacting global search rankings. These updates happen several times yearly to ensure helpful and reliable search results. Core updates are broad and don't target specific sites. If you notice a traffic drop, use Search Console to analyze changes. Evaluate your content for helpfulness and reliability. Improvements may take time to reflect in search results, with no guaranteed impact.
Google Search updated its crawl budget documentation to emphasize link consistency between mobile and desktop website versions. This addresses indexing delays for large sites with separate HTML for different devices. Key changes include maintaining all desktop links in mobile versions and using comprehensive sitemaps. Google advises including complete link sets in mobile HTML and ensuring sitemap coverage for omitted links.
Google has released new guidelines for URL parameter structure, emphasizing standard encoding methods: equal signs to separate keys and values, and ampersands to separate parameters. Discouraged formats include bracket and colon methods and comma separation. The goal is to improve URL readability, ensure consistent parameter handling, enhance crawling efficiency, and reduce indexing issues.
Google has revised its favicon guidelines for websites in search results, introducing specific size and aspect ratio requirements for better visual representation. Favicons must maintain a 1:1 square ratio, with a minimum size of 8x8 pixels and a recommended size of 48x48 pixels or larger. Only one favicon per hostname is allowed, and it must be crawlable by Googlebot-Image. Inappropriate content will be replaced with a default icon.
Google has released documentation to help users leverage Google Trends for content strategy and audience engagement. It details tools like the Explore tool for custom terms analysis and the Trending Now tool for real-time trends. The guide covers trend monitoring, keyword research, content planning, and brand analysis. It emphasizes business benefits such as market research and competitive analysis, recommending data-driven insights.
