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16 days ago
Google Search Console API now includes a metadata field in the Search Analytics API that indicates when data is incomplete. It shows either the first incomplete date or hour, depending on the data grouping and request type. This helps identify when data collection and processing are still ongoing. Dates and times are in the America/Los_Angeles time zone, with formats based on ISO-8601 standards.
17 days ago
The documentation clarifies that offer-level return policies support only some organization-level policies, and merchant-level return policies must be defined under Organization markup. Loyalty program info must be separate from offer-level benefits and defined under Organization markup or Merchant Center. Shipping and returns loyalty benefits are not supported by Google. These updates remove confusion and ensure consistent return policies across catalogs.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
22 days ago
Google Search Console now has a filter for discussion forum content, showing how user discussions perform in search. Discussion forum markup helps Google identify forum content for features like Discussions. Forums should nest comments under posts using DiscussionForumPosting markup, with structures for threaded or linear forums. Q&A markup is for question-answer forums. Use Collection or ItemList to group posts on pages with multiple posts.
1 months ago
Google updated its URL guidelines to improve crawling, stressing IETF STD 66 compliance and proper encoding. It advises against URL fragments for content changes and favors descriptive, human-readable URLs with audience language and UTF-8 encoding. Hyphens separate words, and URLs are case sensitive. Multi-regional sites should use country domains or subdirectories. Issues like filtering, session IDs, and dynamic calendars need robots.txt and crawl fixes.
1 months ago
Google Analytics updated its Measurement Protocol with new device and user_agent fields for better event measurement via HTTP requests. Users can send device info such as category, language, screen resolution, OS, model, brand, browser, and versions. This enhances data accuracy by capturing detailed device info for server-to-server and offline interactions, helping businesses track user activity across platforms.
1 months ago
Google removed guidance on using robots.txt to block auto-translated pages from its multilingual documentation, without changing system behavior. This aligns with a March 2024 spam policy update targeting scaled content abuse, which involves creating many low-value pages to manipulate search rankings. The policy covers abusive content made by automation, humans, or both, expanding previous rules on auto-generated content to maintain search quality.
1 months ago
Google updated its event structured data guidelines, clarifying that events must be bookable by the public and held at a physical location to qualify for event experiences, removing online event properties. For recipes, the image property in structured data is only used for rich results, not text result images. These changes aim to help site owners better implement structured data for search results.
1 months ago
Google updated SafeSearch docs and ranking algorithms for explicit content and videos. It added best practices for moderating content, removing CSAM and non-consensual material, and guidance for sites wrongly flagged as explicit. Sites blocking Googlebot from accessing explicit videos may face ranking drops, especially in Video mode. Allowing Googlebot to crawl without age gates is essential to avoid poor rankings and misclassification.
2 months ago
Google updated its Image SEO best practices, emphasizing the need for consistent image URLs across larger websites. The key change advises that if an image appears on multiple pages, it should be referenced with the same URL to optimize Google's crawl budget. This approach allows Google to cache the image, reducing the need for repeated requests. Using the same URL conserves resources, ensuring efficient crawling and indexing, which is crucial for managing large sites.
