Google updates event and recipe structured data guidance with new clarifications

June 06, 2025 at 4:39:00 AM

TL;DR Google updated its event structured data guidelines, clarifying that events must be bookable by the public and held at a physical location to qualify for event experiences, removing online event properties. For recipes, the image property in structured data is only used for rich results, not text result images. These changes aim to help site owners better implement structured data for search results.

Google updates event and recipe structured data guidance with new clarifications

Google has updated its guidance for event structured data, adding more examples of eligible and ineligible events to the events documentation. The search engine giant also removed the online event properties from its guidelines.

The updates aim to clarify that events must be bookable by the general public and held at a physical location to be eligible for the event experience on Google. This change emphasizes Google's focus on physical events that offer genuine booking opportunities for users.

Recipe Image Property Usage Explained

Google has also clarified the use of the image property for recipes in structured data markup. The company explained that the image property in Recipe structured data doesn't influence the image that's chosen as a text result image.

According to Google's updated documentation, the image property in Recipe markup serves a specific purpose - it is only used for recipe rich results, not for text result images. This distinction helps webmasters understand how different structured data properties function within Google's search results ecosystem.

These updates reflect Google's ongoing efforts to provide clearer guidance to website owners and developers implementing structured data markup on their sites.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google begins June 2025 core update rollout affecting all search rankings Trending ️‍πŸ”₯

Google begins June 2025 core update rollout affecting all search rankings

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Launches New Search Console Insights Report Trending ️‍πŸ”₯

Google Launches New Search Console Insights Report

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
AI marketing workflows made simple

AI marketing workflows made simple

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google launches Doppl app to visualize outfits with AI on iOS and Android

Google launches Doppl app to visualize outfits with AI on iOS and Android

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google tests feature to customize Top Stories with preferred news sources

Google tests feature to customize Top Stories with preferred news sources

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Tests New Emoji Answer Feature to Copy Emojis Directly from Search Results

Google Tests New Emoji Answer Feature to Copy Emojis Directly from Search Results

Len
Google launches Search Live with voice input in AI Mode for hands-free searching

Google launches Search Live with voice input in AI Mode for hands-free searching

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Revamps URL Structure Documentation for Better Search Performance

Google Revamps URL Structure Documentation for Better Search Performance

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Ahrefs logo

Ahrefs

SEO tools to boost traffic and rank higher

SEO
Surfer SEO logo

Surfer SEO

SEO content creation and optimization made easy

SEO
Sitebulb logo

Sitebulb

Efficient website crawler for better SEO audits

SEO
Screpy logo

Screpy

AI-Powered SEO and Web Analysis Simplified

SEO
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
Answer the Public logo

Answer the Public

Unlock Consumer Insights for Content Creation

SEO
SEO Writing AI logo

SEO Writing AI

AI-powered SEO content in 1 click

SEO
SEO Stuff logo

SEO Stuff

Affordable SEO tools without monthly fees

SEO

Get Featured Here

Showcase your tool in this list.

Contact Us