Google updates event and recipe structured data guidance with new clarifications

June 06, 2025 at 4:39:00 AM

TL;DR Google updated its event structured data guidelines, clarifying that events must be bookable by the public and held at a physical location to qualify for event experiences, removing online event properties. For recipes, the image property in structured data is only used for rich results, not text result images. These changes aim to help site owners better implement structured data for search results.

Google updates event and recipe structured data guidance with new clarifications

Google has updated its guidance for event structured data, adding more examples of eligible and ineligible events to the events documentation. The search engine giant also removed the online event properties from its guidelines.

The updates aim to clarify that events must be bookable by the general public and held at a physical location to be eligible for the event experience on Google. This change emphasizes Google's focus on physical events that offer genuine booking opportunities for users.

Recipe Image Property Usage Explained

Google has also clarified the use of the image property for recipes in structured data markup. The company explained that the image property in Recipe structured data doesn't influence the image that's chosen as a text result image.

According to Google's updated documentation, the image property in Recipe markup serves a specific purpose - it is only used for recipe rich results, not for text result images. This distinction helps webmasters understand how different structured data properties function within Google's search results ecosystem.

These updates reflect Google's ongoing efforts to provide clearer guidance to website owners and developers implementing structured data markup on their sites.

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