The introduction of the brand pulse report aims to help brands measure their impact across both organic and paid touchpoints on YouTube. Historically, brands struggled to assess their overall presence, which included their YouTube channel, user-generated content, and collaborations. The new report offers a comprehensive view of brand performance, leveraging Google AI to provide actionable insights.
Utilizing multi-modal AI, the report evaluates brand presence by detecting mentions through visuals and language, capturing instances where creators reference products. Key metrics such as Total Unique Viewers and % Share of Watch Time will help brands understand their audience and contextualize their presence within their category. Additionally, the report highlights how paid ads can enhance views on organic videos, linking both strategies to increase brand searches.
Brands can also amplify popular organic content through partnership ads and utilize insights from the report to create effective new content. Coordinating paid and organic strategies fosters a more engaging presence, building community trust and enhancing ad effectiveness. The report is currently available for select advertisers, with more details to follow.
