Google has launched generative AI models Veo and Imagen 3 on Vertex AI. Veo enables companies to create high-quality videos from text or images, streamlining production. Imagen 3, available next week, generates realistic images from text prompts and offers editing features. Both models prioritize safety with digital watermarking and filters. Businesses like Mondelez and Agoda are using these tools to enhance content creation and marketing.
Gemini models and generative AI are transforming retail by personalizing shopper experiences, automating customer service, enhancing marketing, improving operations, and identifying trends. Retailers like Victoria’s Secret, Best Buy, Estée Lauder, Woolworths, and Wayfair use Gemini to analyze data, automate interactions, generate content, optimize supply chains, and speed up development. These advancements help retailers meet customer needs, streamline operations, and innovate.
Google's Marketing Solutions team has introduced BackgroundR, an open-source tool using AI to generate new image backgrounds based on text prompts. Key features include AI-powered background creation with Imagen models, bulk processing, Google Sheets integration, and cloud-based operation on Google Cloud Platform's Vertex AI. Released in August 2024, BackgroundR aids marketers, designers, and content creators in modifying image backgrounds.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
Meta's new generative AI features for ad creatives are now available via the Marketing API. These include Image Expansion to fit various aspect ratios, Text Generation for multiple ad text versions, and Background Generation for Advantage+ Catalog ads. These tools streamline ad creation, save resources, and enhance performance. Developers can implement these features through Meta’s Marketing API with available guides and webinars. Access may be restricted for certain industries and regions.
Meta AI introduces voice interaction and photo-sharing features for faster responses. Users can now talk to Meta AI on Messenger, WhatsApp, and more, with options for celebrity voices. Meta AI can analyze and edit photos, answer questions about them, and generate fun Instagram backgrounds. New translation tools for Reels and business AI tools on WhatsApp and Messenger are also being tested.
Google Ads has introduced new features to enhance AI-powered campaigns, focusing on generative AI tools, insights, and controls. Key updates include expanded language support for Gemini models, new creative tools in Performance Max and Demand Gen campaigns, and improved asset generation in six languages. Advertisers will benefit from deeper insights, better asset reporting, and new optimization levers like campaign-level negative keywords.
Google Shopping has expanded its virtual try-on tool to include dresses, enhancing the online shopping experience by allowing users to see realistic images of dresses on diverse models. Powered by generative AI and a new VTO-UNet Diffusion Transformer, it addresses challenges in rendering dress details and preserving model features. Shoppers can now virtually try on dresses from brands like SIMKHAI and pre-order runway collections directly from Google.
Meta is launching AI Studio in the US, enabling users to create, share, and discover AI characters without needing technical skills. Built with Llama 3.1, AI Studio allows users to design AIs for various purposes, such as cooking tips or Instagram captions. Creators can customize their AI's personality and use it to engage with fans. The platform supports Instagram, Messenger, WhatsApp, and web integration, ensuring transparency and safety.
Meta AI is expanding to 22 countries, including Argentina, Chile, and Mexico, and now supports multiple languages like French and Spanish. New features include "Imagine me" prompts for personalized image creation and advanced editing capabilities. Meta AI's latest model, Llama 405B, offers enhanced support for complex math and coding queries. Meta AI will also be available on Ray-Ban Meta smart glasses and Meta Quest for hands-free control and real-time info.
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