Meta Officially Rolls Out AI Studio in the US

July 30, 2024 at 7:23:30 AM

TL;DR Meta is launching AI Studio in the US, enabling users to create, share, and discover AI characters without needing technical skills. Built with Llama 3.1, AI Studio allows users to design AIs for various purposes, such as cooking tips or Instagram captions. Creators can customize their AI's personality and use it to engage with fans. The platform supports Instagram, Messenger, WhatsApp, and web integration, ensuring transparency and safety.

Meta Officially Rolls Out AI Studio in the US

Meta is rolling out AI Studio in the US, allowing users to create, share, and discover AI characters using Llama 3.1. This platform enables anyone to build AI characters that can teach, entertain, or assist with various tasks. Users can create AI characters via ai.meta.com/ai-studio or the Instagram app, customizing aspects like name, personality, and avatar. A step-by-step guide is available to help users.

Key Features

AI Creation: Users can create AI characters for personal use or share them on Instagram, Messenger, WhatsApp, and the web.
Customization: AI characters can be personalized with names, personalities, tones, avatars, and taglines.
Templates and Prompts: Various prompt templates are available to help users get started.

Examples of AI Characters

Eat Like You Live There!: Created by chef Marc Murphy to offer dining tips.
What Lens Bro: By Angel Barclay, providing photography advice.
Flip Pawsitive Affirmation Dog: By Rocky Kanaka, offering positive affirmations.
Sammy The Stress Ball: By Assistants vs. Agents, helping with stress management.

Benefits for Creators

Enhanced Engagement: AI characters can answer common questions and interact with fans, helping creators reach more people.
Customization: Creators can tailor their AI based on their content and preferences.
Transparency: Responses from AI characters are clearly labeled for transparency.

Safety and Policies

Protections: Policies are in place to ensure safe and responsible use of AI characters, maintaining a fun and helpful experience.

AI Studio aims to democratize the creative capabilities of AI, marking the beginning of a new era in AI-driven interactions.

Getting Started

To get started building your AI character, visit ai.meta.com/ai-studio or start a new message on Instagram and then tap “Create an AI chat.” From there, you can customize your AI character’s name, personality, tone, avatar and tagline. Meta also created a step-by-step guide with expert tips and best practices to help you bring your AI character to life.