Meta has announced the testing of user-created AI chatbots on Instagram through a new tool called AI Studio. CEO Mark Zuckerberg revealed that these AI characters, created by various content creators, will start appearing in the US. The AI chatbots will be clearly marked as AI to ensure users are aware.
Key Details
- Initial Rollout: The early tests will begin in the U.S., primarily appearing in Instagram messaging.
- Creators Involved: Early versions of these chatbots have been developed in collaboration with creators like the meme account Wasted and technology creator Don Allen Stevenson III.
- Future Plans: Meta aims to improve these AI avatars over time and eventually make them available to more users and small businesses. The goal is to help creators and businesses interact with their communities and customers more effectively.
- Engagement: AI avatars are expected to help creators engage with fans, especially when they can't respond to all messages. The effectiveness of these avatars will evolve and improve, becoming an "art form" over time.
- Testing Phase: The feature will initially be tested with around 50 creators and a small percentage of users, with plans to expand the rollout over the next few months, aiming for a full launch by August.
Background
Meta first introduced its AI studio at a developer conference last year, intending to allow businesses to build custom chatbots. This new initiative aligns with that vision, offering tools for creators to experiment and find the most engaging and effective ways to use AI avatars.
