Google Search now supports markup for loyalty programs in Organization structured data and loyalty benefits in Product structured data, making it easier to define and showcase loyalty programs and benefits in product search results. Adding this structured data makes businesses eligible to display loyalty benefits such as lower prices and earning loyalty points, which are key factors for shoppers.
Loyalty Program Markup Details
- Loyalty programs can be added under Organization structured data.
- Loyalty benefits can be defined under Product structured data.
- This is especially useful for businesses without a Merchant Center account, as Merchant Center already supports loyalty program definitions and is recommended if available.
Testing and Validation
- Use the Rich Results Test tool to validate loyalty program and benefits markup by submitting a URL or code snippet.
- The tool confirms whether the markup is valid and eligible for enhanced display in Google shopping experiences.
This update aims to simplify adding loyalty programs and benefits, helping businesses highlight these advantages in Google product search results.
