Boost traffic with intent landing page clusters by covering topics, creating engaging UX, and providing valuable content. Involve an authority in content creation, match user intent on each page, and use schema for crawlers. Build page relationships, emphasize intent, test micro-conversions, and maintain a solid SEO foundation. Implement internal and external link strategies. Remember E.E.A.T and clean your Search Console data regularly.
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The author advises against linear SEO, recommending optimization for nine Google properties: Lens, Maps, Search, Images, Business Profile, SGE, Shopping tab, local properties, and Videos. They warn that Google can shut down websites unexpectedly and encourage traffic source diversification. They also highlight Google's expansion into eCommerce, suggesting brands should take advantage of this.
