May 15, 2025 at 4:38:23 AM
TL;DR GA4 has introduced a conversion management section under Advertising > Tools, allowing users to manage Google Ads conversions directly from GA4. This section enables the curation of GA4 events, assignment of categories, and triggering of conversions for reporting, remarketing, and ad personalization. A new tab called conversion management appears in the advertising section, where users can create conversions from events and establish conversion categories.
A new Conversion Management section has been added under Advertising > Tools in GA4, allowing users to manage and curate events, assign categories, and trigger them as conversions for reporting, remarketing, and ad personalization in Google Ads. This update streamlines the management of Google Ads conversions directly from GA4.
Users will find a new tab labeled conversion management, where they can create new conversions from existing events and establish conversion categories.
Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.
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