Growing advertising revenue while managing monetization strategies presents challenges for publishers. To address this, Google is introducing updates for its sellside products—Google Ad Manager, AdSense, and AdMob—to help publishers save time and enhance advertiser relationships.
AI Tools for Automation
Three new AI tools are being launched to automate manual tasks for publishers, allowing them to concentrate on content creation.
AI Brand Safety Tool: This tool learns a publisher's brand standards from their decisions in the Ads Review Center, automatically surfacing and soon blocking unwanted ads, thus improving ad quality and reducing manual efforts.
Generative AI Reporting Tool: Publishers can now create custom reports easily by asking specific questions about campaign performance, such as "Which ad units had the highest CPM last week?"
AI-Powered Help Guide: This feature provides instant support for onboarding and troubleshooting in Ad Manager, AdMob, and AdSense, which is particularly beneficial for smaller businesses with limited resources.
Monetizing Live Events
To capture value from unpredictable live events, Google is launching a CTV Live-biddable solution for Ad Manager. This tool helps publishers maximize the value of high-viewership events by providing real-time audience insights, allowing advertisers to engage with the most active viewers. With 82% of buyers likely to increase their programmatic live CTV investment, this solution aims to streamline ad delivery and content identification.
Streamlining Direct Deals
As the industry moves towards direct connections, Google is introducing Buyer Direct in Ad Manager. This feature merges the control of traditional direct deals with the efficiency of programmatic technology, offering cross-publisher frequency optimizations, real-time reporting, and consolidated billing. This approach allows publishers and advertisers to benefit from traditional reservations at scale, creating new revenue opportunities.
Commitment to Growth
Google is dedicated to developing tools that assist partners in growing within the digital advertising landscape, whether through time-saving AI solutions or new monetization avenues for high-value content.
