Google AdSense retires session metrics switch to Google Analytics 4

September 29, 2025 at 4:37:18 AM

Google AdSense retires session metrics switch to Google Analytics 4

Google is discontinuing all session-related metrics in Google AdSense reporting, including metrics like "Ad sessions" and "Ad session RPM." For detailed session-level data and user behavior insights, users are encouraged to use Google Analytics, which provides extensive metrics, dimensions, and segments. Additionally, linking Google Analytics 4 with AdSense is recommended for enhanced analysis of audience and website traffic.

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