Google has announced a significant update to its Transparency and Consent Framework (TCF) error reporting system for AdSense publishers. This update, effective September 30, 2024, introduces two new error types designed to help publishers troubleshoot and improve their Consent Management Platform (CMP) coverage.
Key Features of the Update:
New Error Types: Two new error categories have been added to the TCF error report:
- Error 9.1: Indicates the presence of a TCF CMP on the request that is not certified by Google.
- Error 10.1: Signals a request from the EEA, UK, or Switzerland lacking TCF signals.
Enhanced Troubleshooting: These new error types provide more specific information about CMP-related issues, allowing for more targeted problem-solving.
Compliance Focus: The update aims to ensure that publishers are using Google-certified CMPs, particularly for traffic from regions with strict privacy regulations.
Implications for Publishers:
- Improved Compliance: Publishers can more easily identify and rectify issues related to non-certified CMPs or missing TCF signals.
- Regional Sensitivity: Special attention is given to requests from the EEA, UK, and Switzerland, areas known for stringent privacy laws.
- Action Required: Publishers encountering these errors are advised to review and potentially update their CMP partnerships to ensure Google certification.
This update reflects Google's ongoing commitment to privacy compliance and transparency in digital advertising. By providing more detailed error reporting, Google is empowering publishers to maintain compliance with evolving privacy regulations and AdSense policies.
For AdSense publishers, this update underscores the importance of working with certified CMPs and ensuring proper implementation of TCF signals, particularly for European traffic. Prompt attention to these new error types can help maintain ad revenue streams while adhering to privacy standards.
Publishers are encouraged to regularly download and review their TCF error reports to identify and address any compliance issues promptly.
