Google Mobile Ads SDK Version 12.0.0 Now Available for Upgrade

February 10, 2025 at 4:13:05 AM

TL;DR Version 12.0.0 of the Google Mobile Ads SDK is now available, and upgrading is recommended for new features and performance improvements. The update includes changes to Swift APIs, removing the GAD prefix and renaming GAM to AdManager and GADM to Mediation. Swift 6 concurrency support is being introduced, and the minimum Xcode version is now 16.0. Version 10.x.x is deprecated and will sunset in Q2 2026, while versions 9.x.x will sunset on June 30, 2025.

Google Mobile Ads SDK Version 12.0.0 Now Available for Upgrade

Version 12.0.0 of the Google Mobile Ads SDK is now available, and upgrading is recommended for the latest features and performance improvements. The SDK has been updated to include an NS_SWIFT_NAME for every API, aligning with Apple’s Swift API Design Guidelines. Key changes include:

  • Removal of the GAD prefix from all types.
  • Renaming of the GAM prefix to AdManager.
  • Renaming of the GADM prefix to Mediation.

For a complete list of Swift API name changes, refer to the Swift naming support documentation.

Support for Swift 6 concurrency is being gradually introduced, starting with enhancements to ad format delegate methods. Future versions will include additional improvements.

The minimum supported Xcode version has been updated to 16.0. For a comprehensive list of changes, consult the release notes and the migration guide to prepare mobile apps for the upgrade.

SDK Deprecation Reminder

According to the deprecation schedule, with the release of version 12.0.0:

  • iOS Google Mobile Ads SDK versions 10.x.x are deprecated and will sunset in Q2 2026.
  • Versions 9.x.x and below will sunset on June 30, 2025.

While ad serving on version 9.x.x is not currently planned for disablement, updating to a supported SDK version is strongly advised to avoid future issues.

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