AdMob has introduced consolidated performance reporting capabilities in both the Ads Activity report and Ads Activity card. This update aims to provide publishers with more comprehensive ads performance reporting and deeper analytics through the integration of key user metrics.
New Features and Capabilities
The new user metrics are designed to be compatible with a wide range of existing dimensions, allowing publishers to visualize and break down both ads and user metrics together. Publishers can analyze performance data by various parameters including:
- Format
- Mediation group
- Ad source
- And more
This integration enables a more holistic view of how advertising performance correlates with user behavior and engagement metrics.
Implementation Requirements
To access these new user metrics for applications in the Ads Activity report or Ads Activity card, publishers must first link their apps to Firebase. This connection enables the data flow necessary for the consolidated reporting system to function properly.
Additional Resources
Publishers interested in learning more about the specific metric breakdown rules and partial data scenarios can refer to AdMob's documentation on the subject.
This beta release marks a significant step forward in AdMob's analytics capabilities, giving app publishers more powerful tools to understand and optimize their advertising performance.
