Google's AdMob has announced a significant update to its reporting capabilities, introducing new user metrics in the Ads Activity report and Ads Activity card. This beta release, dated September 23, 2024, aims to provide developers with more comprehensive insights into their app's ad performance and user engagement.
Key Features of the AdMob Update:
Consolidated Performance Reporting:
- Integration of key user metrics into existing Ads Activity reports and cards.
- Allows for more in-depth analytics and comprehensive performance assessment.
New User Metrics:
- Active Users (AU): Unique users who have opened the app.
- Ad Viewers (AV): Unique users who have viewed ads.
- Ad Viewer Rate: Percentage of active users viewing ads.
- Ads ARPV: Average Revenue Per Viewer from ad revenue.
- Ads ARPU: Average Revenue Per User from ad revenue.
- Imps / AU: Average number of ads seen by an active user.
- Imps / AV: Average number of ads seen by an ad viewer.
Improved Dimension Compatibility:
- New metrics can be broken down by various dimensions including format, mediation group, and ad source.
Firebase Integration Requirement:
- To access these new user metrics, apps must be linked to Firebase.
Data Threshold for Ad Viewers:
- A minimum threshold must be met before Ad Viewers data is displayed.
This update represents a significant enhancement to AdMob's analytics capabilities, offering app developers more granular insights into user behavior and ad performance. By combining ad metrics with user engagement data, developers can make more informed decisions about their monetization strategies.
The beta release suggests that Google is actively seeking feedback and may further refine these features before a full rollout. Developers using AdMob should consider linking their apps to Firebase to take full advantage of these new reporting capabilities.
