Google Deprecates Incremental Feeds Feature in Merchant Center by May 2024

The Incremental Feeds feature in Google Merchant Center allowed merchants to create and maintain manual offers easily by uploading a feed file. This feature is being deprecated in May 2024.

Existing merchant feeds are not impacted by the deprecation of the Incremental Feeds feature. Merchants do not need to take any action to continue serving their existing feeds. However, future feed files uploaded will need to be the standard primary or supplemental feed types.

After the Incremental Feeds feature is deprecated in May 2024, merchants can use the same file they used previously by employing an alternative upload method. They will need to ensure that future feed files are either standard primary or supplemental feed types.