Google has recently revised its official form for requesting changes to Performance Max campaigns, introducing several new features to streamline the process.
Key Updates
Expedited Processing Notification:
- Google now advises that using a standard or administrator account can accelerate the implementation of requested changes.
Account Access Verification:
- New Yes/No questions have been added to determine if the user has admin or standard access to the account.
Multiple Change Requests:
- The "Type of Change" field now supports multi-option selection, allowing users to request several modifications in a single submission.
Negative Keyword Removal:
- A new option has been introduced for requesting the removal of negative keywords from Performance Max campaigns.
Implications for Advertisers
These updates aim to improve the efficiency of the modification request process for Performance Max campaigns. By clarifying account access levels and allowing for multiple change requests, Google is working to reduce turnaround times and streamline campaign management.
The addition of a negative keyword removal option also provides advertisers with more control over their campaign targeting, addressing a common request from Performance Max users.
Advertisers using Performance Max campaigns should familiarize themselves with these form updates to ensure they can effectively manage and modify their campaigns going forward.
