Adding your Threads account(s) to your Meta Business portfolio is now essential as Meta rolls out Threads ads globally. To do this, access your Meta Business Suite, navigate to 'Business Settings,' and select 'Threads accounts' under 'Accounts.'
Key Requirements and Steps
- You must have an associated Instagram account with the same username added to your business portfolio before adding Threads.
- When adding your Threads account, you will be prompted to log in.
- If your Facebook page or Instagram account is missing from your business portfolio, try logging in to Meta Business Suite using your Instagram credentials. This can help consolidate assets if Meta created a separate business suite after linking your Facebook and Instagram accounts.
Important Considerations
- Ensure your business owns all accounts and assets.
- Avoid having accounts owned by external advertising agencies or third-party businesses to maintain control over your assets.
