Meta Ads Manager's 'Conditional formatting' feature has been updated to support more IF columns, expanding beyond the previous options of ‘Cost per result’, ‘ROAS’, ‘CPM’, ‘CTR’, and ‘CPC’. This enhancement aligns it more closely with the conditional formatting functionality in Ads Reporting.
Users can now select additional metrics to apply conditional formatting to, making reports more visually informative. By selecting the 'Conditional formatting' option in Ads Manager, users can create new rules in a pop-up window, save them, and either add more rules or finalize the setup. The outcome is a colorful report highlighting minimum and maximum values, which simplifies data analysis.
