Meta has introduced new opportunity score features in its Marketing API to enhance ad performance for advertisers. The opportunity score is a tool that measures the optimization level of campaigns, ad sets, and ads on a scale of 0-100. This score is determined by the implementation of Meta's recommendations, which are prioritized based on their estimated performance impact.
Key updates include:
Ad Account-Level Opportunity Score
- Provides insights into optimization potential through the API.
Expanded Recommendations
- Increased from 14 to over 40 actionable recommendations available via API.
- Each recommendation includes:
- Points associated with its implementation, indicating its potential performance impact.
- Personalized scoring based on factors like business type and campaign objectives.
- Estimated percentage lift in performance from experiments.
- Deep link to Ads Manager for users to review recommendations not supported via API.
Additional Information
- The opportunity score does not guarantee actual future performance and may vary between the API and Ads Manager.
- The feature is still in development and may evolve over time.
Advertisers can access technical details and integration guidelines through the developer documentation and learn more about the opportunity score in the Help Center.
