When running 'Leads' campaigns on Meta with 'Instant forms', you can now enable prospects to message you on WhatsApp immediately after submitting their information. This feature allows for a custom follow-up that helps connect with prospects and build trust by displaying a CTA button for starting a WhatsApp conversation.
How to Use the Feature
- Add and connect a WhatsApp business account to your Meta page.
- Select the connected WhatsApp account when setting up your leads campaign.
- Customize the Call to Action text, which defaults to 'Chat on WhatsApp'.
This integration facilitates quicker engagement with leads through WhatsApp right after form submission.
