Chief Marketing Technologist

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2024 Marketing Technology Landscape Supergraphic

1 years ago

According to the 2024 Marketing Technology Landscape Supergraphic, the martech industry has experienced a YoY growth of 27.8%, with a total of 14,106 products in the market. This year, the landscape added 3,068 new products, while the churn rate was at 2.1%. From 2011 to 2024, the martech industry has grown by a whopping 9,304%, averaging a 41.8% CAGR. The majority of these products come from small businesses and startups. You can now download the 2024 State of Martech Report for free.

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