Frederik Boysen | Swipe Insight

Google Unveils New Customer Goals in Pmax at Google Marketing Live

9 months ago

New Pmax goals for new customers were announced at Google Marketing Live, aiming to create distinct user journeys for new and existing customers with specific promotions and prices. At a Dublin roundtable, it was revealed that unknowns in customer tags are mostly unconsented or iOS users, treated as existing customers by the algorithm. Customer match lists are crucial for determining customer status. ProfitMetrics will now build separate conversion actions for new and existing customers.

April 2024 Market Index: Positive Trends in E-commerce Revenue, Orders, and Gross Profit

9 months ago

Google Ads Marketing Industry

According to the ProfitMetrics' April 2024 market index, there have been positive trends. In comparison to the same period last year, there has been an increase of 5.5% in revenue, 7.7% in gross profit, and 4.9% in orders. However, the advertising spend has also increased by 7.7%, making sales acquisition costlier. Despite that, the gross profit remains the same, keeping the POAS unchanged. Although there was a 2% decrease in ROAS, the overall profitability is higher due to a stable POAS and an ...

iOS 17.4 Update Breaks Apple's Control, Allows Third-Party Services

11 months ago

Tracking GDPR

The iOS 17.4 update, following the EU's Digital Markets Act, allows third-party vendors to offer services to users, breaking Apple's control. This includes other payment providers using the NFC chip, downloading apps from third-party stores, and choosing a default browser other than Safari. Users may choose browsers like Chrome or Edge, which don't quickly delete first-party cookies, potentially boosting Consent Mode v2's effectiveness.

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