March 11, 2024 at 2:47:06 PM
The iOS 17.4 update, following the EU's Digital Markets Act, allows third-party vendors to offer services to users, breaking Apple's control. This includes other payment providers using the NFC chip, downloading apps from third-party stores, and choosing a default browser other than Safari. Users may choose browsers like Chrome or Edge, which don't quickly delete first-party cookies, potentially boosting Consent Mode v2's effectiveness.
The Only Digital Marketing Feed You'll Ever Need.
Stay informed your way. Tailored updates when and how you want them. 100% Free.
10,000+ Users
500+ Sources
1000+ Tools
GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.
Automated GA4 audits with actionable insights
Manage and scale your digital marketing campaigns
Effortless GA4 server-side tracking
Simplified marketing data for strategic decisions
Seamless mobile linking and attribution solutions
Privacy-focused server-side tracking
Simplify server-side data tracking and compliance
Maximize app growth with data-driven insights
Optimize and scale app growth with real-time insights
AI ad tracking for Shopify and WooCommerce
