The April 2024 market index numbers show positive trends across various metrics when compared to April 2023. E-commerce revenue has risen by 5.5% from the previous year and is significantly higher than the previous month. Gross profit has seen a 7.7% increase, and orders have grown by 4.9%.
Advertising expenditure has also seen a 7.7% increase from the previous year, indicating a higher cost of sales acquisition. Despite this, the increase in gross profit is keeping pace, leading to no change in POAS from last year. ROAS has decreased by 2%, but with the POAS remaining the same as last year, and increases in both revenue and order volume, overall profitability is higher than in April 2023.
The market index is based on a robust dataset encompassing various businesses and approximately 15.4 million orders, providing valuable insights for navigating the evolving e-commerce landscape.
