Social Media Examiner | Swipe Insight

LinkedIn Content Strategy: From Ideas to Stories

7 months ago

The article discusses a LinkedIn content strategy focused on using the written word to engage audiences. Co-created by Michaela Alexis and Michael Stelzner, it highlights the power of text posts on LinkedIn. Michaela emphasizes storytelling to build connections, offering tips on reframing mindset, generating content ideas, and crafting compelling stories. The article also covers defining success, balancing profiles, and using AI tools for content creation.

2024 Report: Marketers' Plans for Social Media Marketing Unveiled

7 months ago

Content Marketing Organic Social

The 2024 Social Media Marketing Industry Report outlines marketers' strategies for organic activities, video marketing, ads, and content. It highlights the most popular platforms for B2B and B2C, future plans for organic social and video marketing, and marketers' response to AI. The report notes a decrease in Facebook use, a rise in video marketing (87%), and growing TikTok usage. The insights aim to help businesses adapt their strategies.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Strategies to Diversify and Grow Your Marketing Agency Pipeline

7 months ago

Lead Generation Marketing Industry

The article provides strategies for marketing agencies to diversify their client base for stability and growth. It emphasizes the importance of a diversified pipeline, defining business development roles, comfortable networking, careful market opportunity assessment, balanced client mix, client retention, technology utilization, and recognizing a healthy pipeline. It also highlights the value of knowledge sharing among agency leaders.