Social Media Examiner | Swipe Insight

LinkedIn Content Strategy: From Ideas to Stories

10 months ago

The article discusses a LinkedIn content strategy focused on using the written word to engage audiences. Co-created by Michaela Alexis and Michael Stelzner, it highlights the power of text posts on LinkedIn. Michaela emphasizes storytelling to build connections, offering tips on reframing mindset, generating content ideas, and crafting compelling stories. The article also covers defining success, balancing profiles, and using AI tools for content creation.

2024 Report: Marketers' Plans for Social Media Marketing Unveiled

10 months ago

Content Marketing Organic Social

The 2024 Social Media Marketing Industry Report outlines marketers' strategies for organic activities, video marketing, ads, and content. It highlights the most popular platforms for B2B and B2C, future plans for organic social and video marketing, and marketers' response to AI. The report notes a decrease in Facebook use, a rise in video marketing (87%), and growing TikTok usage. The insights aim to help businesses adapt their strategies.

Strategies to Diversify and Grow Your Marketing Agency Pipeline

10 months ago

Lead Generation Marketing Industry

The article provides strategies for marketing agencies to diversify their client base for stability and growth. It emphasizes the importance of a diversified pipeline, defining business development roles, comfortable networking, careful market opportunity assessment, balanced client mix, client retention, technology utilization, and recognizing a healthy pipeline. It also highlights the value of knowledge sharing among agency leaders.

Marketing Workflows Powered by AI

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.