The 2024 Social Media Marketing Industry Report provides several key insights into how marketers are using social media, including:

• The most used social media platforms for B2B versus B2C.
• Current and future plans for organic social media activities.
• The state of video marketing and what the future holds for it.
• Which platforms are delivering the most exposure, sales, and leads.
• How marketers are responding to AI.

Additionally, the report reveals that Facebook use is declining, 87% of marketers use video in their strategies, and TikTok marketing is on the rise.

To improve your marketing strategy using the 2024 Social Media Marketing Industry Report, consider the following steps:

1. Review the report to understand the current trends and the direction in which social media marketing is headed.
2. Analyze the data provided, especially the insights on platform usage, video marketing trends, and responses to AI.
3. Compare your current strategy with the insights to identify any gaps or areas for improvement.
4. Adjust your strategy based on the report's findings to ensure it aligns with the latest trends and best practices.
5. Stay ahead of changes by incorporating the unique data and predictions about future trends into your planning.

The 2024 Social Media Marketing Industry Report indicates that 87% of marketers use video as part of their marketing strategy. While the report contains more detailed information, you would need to download the full report to learn specifically which platforms marketers are favoring for video marketing.

According to the 2024 Social Media Marketing Industry Report, TikTok marketing is growing due to its increasing popularity and effectiveness in reaching audiences. Marketers are using TikTok for various purposes, which are detailed in the report. To discover the specific ways marketers are utilizing TikTok, you would need to access the full report.