Cohley

Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.

1. Launch a Brief: Think of a Brief as a job posting for Creators outlining the content you're looking to generate.

2. Select the Creators: At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.

3. Receive Content: Once Creators receive the product, they'll generate content based on what you've outlined in your brief.

While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.

The Collaboration Suite enables enterprise teams to accelerate creator and content approval processes, empowering your team to make faster decisions, keeping your projects on track, and your content compliant.

Cohley helps scale retailer-specific assets to optimize the visual shelf and drive retailer sales via organic and paid efforts. This ensures that your content is tailored to meet the specific needs of each retailer, enhancing both visibility and sales performance.

Creative Briefs allow you to specify exactly what content you need. You can lean on Finn, your AI collaborator, to set creative instructions based on brand guidelines and use case. This ensures that the content generated aligns perfectly with your brand's vision and requirements.

Cohley's Creator Management tools remove back-and-forth negotiations, manage Creators by stage, and seamlessly handle payments. This allows you to focus on strategic tasks while Cohley takes care of the administrative work.

Cohley works with a wide range of brands, from disruptor brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel. Typically, consumer brands with a focus on eCommerce (DTC or retail), doing $10m+ in annual revenue and having 15+ products, are a great fit for Cohley, but there are exceptions.

Cohley generates content to fuel data-driven ad testing, including UGC videos with varying ad hooks. This allows brands to optimize their ad performance by testing different creative elements and identifying what resonates best with their audience.