Google Business Profile News & Updates for February 2025

Google Business Profile Adds WhatsApp and SMS Integration Features

2 hours ago

Google has launched a new feature for Google Business Profile that allows businesses to integrate WhatsApp and SMS for direct customer communication. This feature is available globally, with exceptions including the Philippines, Vietnam, Thailand, Taiwan, Japan, South Korea, and China. Business owners can set it up by accessing their profile and selecting chat options. The integration helps manage inquiries, share information, handle bookings, and provide support.

Google Introduces Product Studio for Business Profiles with AI-Powered Scene Generation

1 days ago

Google Business Profile

Google has expanded its Product Studio by introducing an AI tool for Business Profiles, allowing merchants to enhance product imagery with automatic background changes. Key features include background removal, scene generation, and integration with the product editor. This feature is only available to US merchants without e-commerce websites or barcodes. Users can edit product images through simple steps in their Business Profile.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Google Introduces Bulk Management Feature for Special Hours in Business Profiles

7 days ago

Google Business Profile

Google has launched a bulk management feature for special hours in Google Business Profiles, aimed at multi-location businesses with 100 locations or fewer. This feature allows efficient management of special hours for holidays and closures across multiple locations. Owners can set hours for one location and copy them to others via mobile or desktop. The feature is limited to 100 locations, overrides existing hours, and duplicates all historical entries.

Google Business Profiles Introduces Menu Addition Feature for Restaurants

26 days ago

Google Business Profile

Google has updated its Google Business Profile platform, allowing restaurants to upload additional menu PDFs without replacing existing ones. This feature enables establishments to manage multiple menu types, such as main menus, catering options, and beverage lists, simultaneously. It particularly benefits small business owners by allowing them to showcase various menu options while preserving current offerings, enhancing flexibility in menu management.

Google updates Business Profiles guidelines for age-restricted service-area businesses

2 months ago

Google Business Profile

Google updated its Business Profiles guidelines: businesses with age-restricted products or services cannot be service-area businesses without a storefront. Service-area businesses need one profile for the central office with a designated service area and cannot list a virtual office unless staffed during business hours. Hybrid businesses, like auto repair shops, can show their storefront address and designate a service area.

Google Adds Quick Edit and Delete Options for Business Profile Reviews

3 months ago

Local SEO Google Business Profile

Google has introduced a new feature to streamline the management of user reviews on Google Business Profile listings. Edit and delete buttons now appear next to reviews left by users. The edit button allows quick modification, and the delete button enables swift removal of the review. This provides a faster method for users to update or remove their own reviews, encouraging more frequent updates and more accurate business feedback.

Google Business Profile Introduces Drag-and-Drop Menu Management

3 months ago

Local SEO Google Business Profile

Google has introduced a drag-and-drop feature for Google Business Profile (GBP) users, enhancing menu management. This update allows businesses to reorganize menu items easily, improving organization and user experience. Benefits include time-saving, flexibility, and reduced errors. The feature may also indirectly benefit local SEO. Initial feedback is positive, and the update reflects Google's commitment to improving GBP.

Google Alerts on Broken Appointment Links for Business Profiles

4 months ago

Local SEO Google Business Profile

Google is notifying businesses via email when their Google Business Profile appointment links are broken to maintain accurate online presence and improve customer experience. The emails, titled "Fix your business Google link," include an "update link" button for easy corrections. This feature focuses solely on appointment links and emphasizes the importance of accurate links for customer confidence. Businesses should promptly update any broken links.

Google Business Profiles Performance Report Call Data Missing

6 months ago

Local SEO Google Business Profile

Google Business Profiles performance report has removed the "call" tab, which provided data on searchers who called from Google Search and Maps. This change might be linked to the discontinuation of Google Business Profile call history reports, set to end on July 31, 2024. Users have noticed and complained about the missing feature on social media. Google has yet to provide further details on this issue.

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