Google Business Profile News & Updates for August 2025

Google Launches What's Happening Feature for Business Profiles to Promote Events

2 months ago

Google is launching a feature called What's Happening for Google Business Profiles, aimed at bars and restaurants to promote events, deals, and specials. Businesses can highlight updates like "Today's Special" or "Live Music on Saturday" in their Google listings. These can be posted directly or synced from Facebook, Instagram, and X profiles. The feature is initially available for single-location food and drink businesses in the US, UK, AU, CA, and NZ.

Google Introduces Video Previews for Business Profile Verifications

3 months ago

Google Business Profile

Google has introduced a new feature for Google Business Profile verifications called Video Previews. This allows users to preview their video before submitting it for review, ensuring that all necessary elements are included. The feature aims to streamline the video verification process, enhancing clarity and accuracy while saving time and reducing resubmissions.

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Google introduces QR codes for easy customer reviews on Business Profiles

5 months ago

Google Business Profile

Google has introduced QR codes for businesses, enabling customers to easily leave reviews on Google Search and Maps. These codes can be accessed in the reviews section of Google Business Profiles. This feature allows businesses to create QR codes directly within their profiles, eliminating the need for external generators. To generate a QR code, users can visit their Business profile on desktop, click on 'ask for reviews,' and follow the instructions.

Google Business Profile launches AI-powered image background feature for posts

5 months ago

Google Business Profile

Google Business Profile has launched an AI-powered feature for merchants using Maps on iPhone, allowing them to create posts with AI-generated backgrounds. Users can tap 'Transform with AI' when adding a photo, choose a theme, and generate the background. This feature is available in select regions and for users over 18. Merchants in the US can also use Product Studio to enhance their posts, facilitating easy review, editing, and publishing.

Google addresses display issue on Google Business Profile affecting review counts

5 months ago

Google Business Profile

Google confirmed a technical issue with its Google Business Profile platform, leading to fewer displayed reviews than actual. This is a display issue, with no reviews deleted. The bug affects some profiles, showing inaccurate review counts. Google's team is working to fix this and restore accurate displays. This differs from standard review removals due to policy violations, and actual review counts remain intact in the system.

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Google Business Profile Adds WhatsApp and SMS Integration Features

5 months ago

Google Business Profile

Google has launched a new feature for Google Business Profile that allows businesses to integrate WhatsApp and SMS for direct customer communication. This feature is available globally, with exceptions including the Philippines, Vietnam, Thailand, Taiwan, Japan, South Korea, and China. Business owners can set it up by accessing their profile and selecting chat options. The integration helps manage inquiries, share information, handle bookings, and provide support.

Google Introduces Product Studio for Business Profiles with AI-Powered Scene Generation

5 months ago

Google Business Profile

Google has expanded its Product Studio by introducing an AI tool for Business Profiles, allowing merchants to enhance product imagery with automatic background changes. Key features include background removal, scene generation, and integration with the product editor. This feature is only available to US merchants without e-commerce websites or barcodes. Users can edit product images through simple steps in their Business Profile.

Google Introduces Bulk Management Feature for Special Hours in Business Profiles

6 months ago

Google Business Profile

Google has launched a bulk management feature for special hours in Google Business Profiles, aimed at multi-location businesses with 100 locations or fewer. This feature allows efficient management of special hours for holidays and closures across multiple locations. Owners can set hours for one location and copy them to others via mobile or desktop. The feature is limited to 100 locations, overrides existing hours, and duplicates all historical entries.

Google Business Profiles Introduces Menu Addition Feature for Restaurants

6 months ago

Google Business Profile

Google has updated its Google Business Profile platform, allowing restaurants to upload additional menu PDFs without replacing existing ones. This feature enables establishments to manage multiple menu types, such as main menus, catering options, and beverage lists, simultaneously. It particularly benefits small business owners by allowing them to showcase various menu options while preserving current offerings, enhancing flexibility in menu management.

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