Google Business Profile News & Updates for September 2025

Google updates Business Profiles links policies with new guidelines and crawlability rules

8 days ago

Google updated Business Profiles links policies, requiring valid, verified links that lead to specific location pages and allow customers to complete actions. Links must be accessible to Google's crawlers without restrictions like CAPTCHAs or IP blocks. A maximum of 20 links per transaction type is allowed. Duplicate or third-party domain links are restricted. Non-compliant links may be removed after automated checks.

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Google Verified Badge Replaces Other LSA Badges to Boost Local Business Trust

21 days ago

Google Business Profile

Google Verified simplifies finding trusted local businesses on Google by unifying all Local Services Ads badges into one clear credibility signal. Starting in October, eligible profiles that pass verification will display the Google Verified badge with details of checks passed. This badge will replace previous badges like Google Guaranteed, Google Screened, License Verified, and the Money Back Guarantee, and will appear dynamically to help decision making.

Google Business Profile Posts tool refreshed with new hub and streamlined creation

1 months ago

Google Business Profile

The Google Posts creation tool in Google Business Profile has been updated with a centralized Posts Hub for managing all posts in one place, a simpler creation process in a single dialog, enhanced management view showing key details like creation date and status, and minor visual improvements. This helps businesses share updates, offers, and events to engage customers on Search and Maps.

Google Launches What's Happening Feature for Business Profiles to Promote Events

4 months ago

Google Business Profile

Google is launching a feature called What's Happening for Google Business Profiles, aimed at bars and restaurants to promote events, deals, and specials. Businesses can highlight updates like "Today's Special" or "Live Music on Saturday" in their Google listings. These can be posted directly or synced from Facebook, Instagram, and X profiles. The feature is initially available for single-location food and drink businesses in the US, UK, AU, CA, and NZ.

Google Introduces Video Previews for Business Profile Verifications

4 months ago

Google Business Profile

Google has introduced a new feature for Google Business Profile verifications called Video Previews. This allows users to preview their video before submitting it for review, ensuring that all necessary elements are included. The feature aims to streamline the video verification process, enhancing clarity and accuracy while saving time and reducing resubmissions.

Google introduces QR codes for easy customer reviews on Business Profiles

6 months ago

Google Business Profile

Google has introduced QR codes for businesses, enabling customers to easily leave reviews on Google Search and Maps. These codes can be accessed in the reviews section of Google Business Profiles. This feature allows businesses to create QR codes directly within their profiles, eliminating the need for external generators. To generate a QR code, users can visit their Business profile on desktop, click on 'ask for reviews,' and follow the instructions.

Google Business Profile launches AI-powered image background feature for posts

6 months ago

Google Business Profile

Google Business Profile has launched an AI-powered feature for merchants using Maps on iPhone, allowing them to create posts with AI-generated backgrounds. Users can tap 'Transform with AI' when adding a photo, choose a theme, and generate the background. This feature is available in select regions and for users over 18. Merchants in the US can also use Product Studio to enhance their posts, facilitating easy review, editing, and publishing.

Google addresses display issue on Google Business Profile affecting review counts

7 months ago

Google Business Profile

Google confirmed a technical issue with its Google Business Profile platform, leading to fewer displayed reviews than actual. This is a display issue, with no reviews deleted. The bug affects some profiles, showing inaccurate review counts. Google's team is working to fix this and restore accurate displays. This differs from standard review removals due to policy violations, and actual review counts remain intact in the system.

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Google Business Profile Adds WhatsApp and SMS Integration Features

7 months ago

Google Business Profile

Google has launched a new feature for Google Business Profile that allows businesses to integrate WhatsApp and SMS for direct customer communication. This feature is available globally, with exceptions including the Philippines, Vietnam, Thailand, Taiwan, Japan, South Korea, and China. Business owners can set it up by accessing their profile and selecting chat options. The integration helps manage inquiries, share information, handle bookings, and provide support.

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