Google Business Profile News & Updates for December 2025

Google Business Profiles Removes Restrictions on Reviews and Ratings Notifications

15 days ago

Google is now sending email notifications when restrictions on reviews and ratings in Google Business Profiles are removed. The email states, "Restrictions on your reviews and ratings have been removed" and comes from the Google Business Profiles team. Joy Hawkins noted this change on X, highlighting that businesses will now receive notifications when review restrictions are lifted, a feature that has been in place for a couple of years.

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Google Business Profile Adds Scheduling and Multi-Location Publishing to Google Posts

1 months ago

Google Business Profile

Google now allows scheduling Google Posts in advance and publishing across multiple locations with one click, helping businesses save time and engage customers during busy seasons. Posts can include updates, offers, and events with text, photos, videos, and action buttons. They appear on Business Profiles in Search and Maps. Posts must follow content policies and can be edited or deleted after publishing.

Google Discontinues My Business Q&A API Effective November 3

3 months ago

Local SEO SEO +1 more

Earlier this year, signs indicated that Google's local Questions and Answers feature was fading in various regions, including India. Google has announced via email that it will discontinue the My Business Q&A API on November 3, 2025. The email, shared by Dale Jepto in the Local Search Forum, states that while the API will be discontinued, users can still access existing data until that date. Google is also updating the Q&A functionality and user experience.

Google updates Business Profiles links policies with new guidelines and crawlability rules

3 months ago

Google Business Profile

Google updated Business Profiles links policies, requiring valid, verified links that lead to specific location pages and allow customers to complete actions. Links must be accessible to Google's crawlers without restrictions like CAPTCHAs or IP blocks. A maximum of 20 links per transaction type is allowed. Duplicate or third-party domain links are restricted. Non-compliant links may be removed after automated checks.

Google Verified Badge Replaces Other LSA Badges to Boost Local Business Trust

4 months ago

Google Business Profile

Google Verified simplifies finding trusted local businesses on Google by unifying all Local Services Ads badges into one clear credibility signal. Starting in October, eligible profiles that pass verification will display the Google Verified badge with details of checks passed. This badge will replace previous badges like Google Guaranteed, Google Screened, License Verified, and the Money Back Guarantee, and will appear dynamically to help decision making.

Google Business Profile Posts tool refreshed with new hub and streamlined creation

4 months ago

Google Business Profile

The Google Posts creation tool in Google Business Profile has been updated with a centralized Posts Hub for managing all posts in one place, a simpler creation process in a single dialog, enhanced management view showing key details like creation date and status, and minor visual improvements. This helps businesses share updates, offers, and events to engage customers on Search and Maps.

Google Launches What's Happening Feature for Business Profiles to Promote Events

7 months ago

Google Business Profile

Google is launching a feature called What's Happening for Google Business Profiles, aimed at bars and restaurants to promote events, deals, and specials. Businesses can highlight updates like "Today's Special" or "Live Music on Saturday" in their Google listings. These can be posted directly or synced from Facebook, Instagram, and X profiles. The feature is initially available for single-location food and drink businesses in the US, UK, AU, CA, and NZ.

Google Introduces Video Previews for Business Profile Verifications

8 months ago

Google Business Profile

Google has introduced a new feature for Google Business Profile verifications called Video Previews. This allows users to preview their video before submitting it for review, ensuring that all necessary elements are included. The feature aims to streamline the video verification process, enhancing clarity and accuracy while saving time and reducing resubmissions.

Google introduces QR codes for easy customer reviews on Business Profiles

10 months ago

Google Business Profile

Google has introduced QR codes for businesses, enabling customers to easily leave reviews on Google Search and Maps. These codes can be accessed in the reviews section of Google Business Profiles. This feature allows businesses to create QR codes directly within their profiles, eliminating the need for external generators. To generate a QR code, users can visit their Business profile on desktop, click on 'ask for reviews,' and follow the instructions.

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