Google is introducing a new feature for Google Business Profiles called What's Happening, aimed at helping bars and restaurants promote events, deals, and specials. This feature allows businesses to showcase updates like "Today's Special" or "Live Music on Saturday" prominently at the top of their Google Business Profile in local listings on Google Search.
Businesses can utilize Google Posts for these updates, and they can also sync automatically from Facebook, Instagram, or X profiles. To qualify for this feature, businesses must share updates via Google Posts or connect their social media profiles for automatic syncing.
The initial rollout is limited to single-location food and drink businesses in the US, UK, AU, CA, and NZ. Further updates are expected.
