Google Business Profile Posts tool refreshed with new hub and streamlined creation

August 06, 2025 at 4:11:03 AM

TL;DR The Google Posts creation tool in Google Business Profile has been updated with a centralized Posts Hub for managing all posts in one place, a simpler creation process in a single dialog, enhanced management view showing key details like creation date and status, and minor visual improvements. This helps businesses share updates, offers, and events to engage customers on Search and Maps.

Google Business Profile Posts tool refreshed with new hub and streamlined creation

The Google Posts creation tool in Google Business Profile has received a major update to simplify and enhance the process of creating and managing posts such as events, offers, and updates. Key improvements include:

Centralized Posts Hub

The previous "Add Update" button is replaced by a new management screen where all posts can be viewed and managed in one place, streamlining post oversight.

Simplified Creation Process

Post creation is now consolidated into a single dialog box, allowing quick creation of updates, events, or offers from one screen.

Enhanced Management View

Users can see important details for each post, including creation date, status, and post type, making it easier to track and edit posts.

Minor Visual Improvements

Small visual tweaks have been introduced throughout the tool to improve usability and make the experience more intuitive and enjoyable.

Google Business Profile Posts tool refreshed with new hub and streamlined creation

Posting updates on your Business Profile helps share announcements, offers, and event details directly with customers on Search and Maps, aiding their decision to visit your business. Posts can improve customer experience, promote sales and events, and foster connection through photos and videos.

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