Google Verified Badge Replaces Other LSA Badges to Boost Local Business Trust

Google Verified simplifies finding trusted local businesses advertising on Google by unifying all Local Services Ads (LSA) badges into a single, clear credibility signal starting in October. Eligible LSA profiles that complete the required screening and verification process will display the Google Verified badge. This badge will include details of the verification checks a business has passed and will appear dynamically on LSAs to help users make informed decisions. Google Verified replaces previous LSA badges and programs such as Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee.