The Google Posts creation tool in Google Business Profile has been updated with a centralized Posts Hub for managing all posts in one place, a simpler creation process in a single dialog, enhanced management view showing key details like creation date and status, and minor visual improvements. This helps businesses share updates, offers, and events to engage customers on Search and Maps.
Google is launching a feature called What's Happening for Google Business Profiles, aimed at bars and restaurants to promote events, deals, and specials. Businesses can highlight updates like "Today's Special" or "Live Music on Saturday" in their Google listings. These can be posted directly or synced from Facebook, Instagram, and X profiles. The feature is initially available for single-location food and drink businesses in the US, UK, AU, CA, and NZ.
Google has introduced a new feature for Google Business Profile verifications called Video Previews. This allows users to preview their video before submitting it for review, ensuring that all necessary elements are included. The feature aims to streamline the video verification process, enhancing clarity and accuracy while saving time and reducing resubmissions.
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Google has introduced QR codes for businesses, enabling customers to easily leave reviews on Google Search and Maps. These codes can be accessed in the reviews section of Google Business Profiles. This feature allows businesses to create QR codes directly within their profiles, eliminating the need for external generators. To generate a QR code, users can visit their Business profile on desktop, click on 'ask for reviews,' and follow the instructions.