Google has expanded its Product Studio capabilities, bringing the generative AI tool from Merchant Center to Business Profiles. This new feature enables merchants to enhance their product imagery by automatically changing background scenes.
Key Features of Product Studio
The AI-powered tool helps businesses create engaging product imagery through:
- Background removal: Automatic removal of existing image backgrounds
- Scene generation: Selection of new themed backgrounds
- Seamless integration with the existing product editor interface
Availability and Requirements
Product Studio's scene generation feature is currently limited to US merchants only. The product editor tool is specifically designed for local stores selling physical goods that meet certain criteria:
- No existing e-commerce website
- Products without barcodes
- No real-time inventory tracking system
How to Use Product Studio
The process involves several simple steps within Google Business Profile:
- Access the Business Profile and click Edit products followed by Get started
- Choose the product image for editing
- Wait for automatic background removal
- Select a theme and generated background
- Confirm by clicking Add image to product
- Complete the product details form
- Click Publish to make the changes live
Important Considerations
Google emphasizes that all products submitted through the editor must comply with shopping ads policy. Non-compliance can result in the removal of all uploaded products.
For businesses not suited for the product editor, Google offers alternative tools:
- Menu editor for dining establishments
- Services editor for service-based businesses
- Ticket and activity details for experience providers
- Local Inventory app integration for products with barcodes
This new feature represents Google's continued investment in AI-powered tools to help merchants create more appealing product presentations within their Business Profiles.
