Google Business Profiles websites, which initially redirected to the Google Business Profiles listing on Google Maps, now result in a 404 error. This change was expected to occur earlier but was delayed until later in the week. Attempting to access URLs like Will Scott's Business Profile website at https://business.google.com/website/search-influence now leads to a 404 error.
Google had previously stated that custom domain names used to forward traffic to Google Business Profile websites would redirect to the Business Profile until June 10, 2024. Users are advised to set up redirects to different websites before this date. Here is the email Google sent earlier this year:
