Google has launched a new communication feature for Google Business Profile (GBP), enabling businesses to integrate WhatsApp and text messaging capabilities for direct customer interaction.
The feature is available worldwide with notable exceptions:
- Philippines
- Vietnam
- Thailand
- Taiwan
- Japan
- South Korea
- China
Feature Implementation
Business owners with claimed and verified profiles can now add messaging options through a simple setup process:
Integration Steps:
- Access Business Profile
- Navigate to Edit profile > Business information > Contact
- Select Chat options
- Choose between Text message or WhatsApp
- Enter messaging phone number or WhatsApp URL
Functionality
The new messaging integration enables businesses to:
- Handle customer inquiries
- Share business information
- Manage booking requests
- Provide customer support
Technical Details
- Multiple Business Profiles can share the same WhatsApp URL
- Feature requires a verified Business Profile status
- Performance metrics for chat interactions are not currently available
The integration aims to streamline customer communication channels, providing businesses with more direct engagement options through their Google Business Profile.
