Google confirmed a technical issue impacting its Google Business Profile platform where businesses are seeing fewer reviews displayed than they actually have. The company emphasized that this is purely a display problem and no actual reviews have been deleted from their system.
The bug is currently affecting an undisclosed number of Google Business Profiles, showing inaccurate lower review counts on local business listings. Google's team is actively working on resolving the issue and plans to restore the correct review count displays as soon as possible.
Google made it clear that this situation differs from standard review removals, which typically occur due to policy violations. While reviews can be legitimately removed for issues like spam or inappropriate content according to Google's review policies, the current situation is confirmed to be a technical display error rather than an enforcement action.
The company has committed to providing updates as they work on fixing the display issue. Business owners are advised that their actual review counts remain intact in Google's system, despite the temporary display irregularity on their profiles.
