New Google Maps Pin Scam Threatens Business Profiles

July 15, 2024 at 7:42:39 PM

TL;DR A new scam on Google Maps and Google Business Profile lets competitors move business map pins, harming rankings. This is done via the "Suggest an edit" feature, and Google doesn't notify owners. To fix it, use an email not linked to any profile, search for the business, suggest an edit, and correct the map location. Regularly check your profile for unauthorized changes.

New Google Maps Pin Scam Threatens Business Profiles

Competitors are exploiting a vulnerability in Google Maps/Google Business Profile by moving business map pins to new locations using the "Suggest an edit" feature. This tactic negatively impacts the business's rankings, as Google assumes the business has relocated. The issue is exacerbated by the fact that Google does not notify business owners or managers about these changes, leading to a sudden drop in calls or customers without an obvious reason.

Key Concerns

  • No Notifications: Google does not inform business owners about the map pin changes.
  • Impact on Rankings: Businesses may experience a significant drop in their rankings and customer engagement.
  • Suspension Risk: Attempting to correct the pin location directly through the Google Business Profile can result in a suspension.

Google Maps scam
Image Credit: Search Engine Land

How to fix the issue of a moved Google Maps pin?

  1. Use a Google account not associated with any Business Profile.
  2. Find the business listing on Google Maps.
  3. Click "Suggest an edit" on the Business Profile.
  4. Choose "Change Name or other details."
  5. Select "Edit map location."
  6. Correct the pin location.
  7. Save the changes.

Preventive Measures

Regularly monitor your Google Business Profile for unauthorized changes to maintain accurate business information. By staying vigilant and promptly addressing any location discrepancies, businesses can protect their online presence and local search performance.

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