Google to Discontinue Local Services Ads App in January 2025

November 11, 2024 at 2:50:51 AM

TL;DR Google will discontinue its Local Services Ads (LSA) mobile app on January 6, 2025, shifting management to a browser-based platform. Campaigns will remain operational and can be managed via web browser, desktop, mobile browser, or the ads.google.com/localservices portal. There is no reported impact on campaign performance, and all functionality will transition to the web platform seamlessly.

Google to Discontinue Local Services Ads App in January 2025

Google has announced the planned discontinuation of its Local Services Ads (LSA) mobile application, with management functions moving exclusively to browser-based platform.

Key Changes

Effective January 6, 2025:

LSA mobile app will be "turned down"
Campaigns remain operational
Management shifts to browser interface
ads.google.com/localservices becomes primary platform
No reported impact on campaign performance

Google to Discontinue Local Services Ads App in January 2025

Campaign Management

Future access available through:

Web browser interface
Desktop platform
Mobile browser
ads.google.com/localservices portal

Transition Details

Current features:

Campaigns continue unaffected
All functionality moves to web platform
No reported loss of capabilities
Seamless management transition
Maintained campaign performance

This change represents Google's consolidation of Local Services Ads management to its web-based platform while maintaining all campaign functionality.