Google to Discontinue Local Services Ads App in January 2025

November 11, 2024 at 2:50:51 AM

TL;DR Google will discontinue its Local Services Ads (LSA) mobile app on January 6, 2025, shifting management to a browser-based platform. Campaigns will remain operational and can be managed via web browser, desktop, mobile browser, or the ads.google.com/localservices portal. There is no reported impact on campaign performance, and all functionality will transition to the web platform seamlessly.

 Google to Discontinue Local Services Ads App in January 2025

Google has announced the planned discontinuation of its Local Services Ads (LSA) mobile application, with management functions moving exclusively to browser-based platform.

Key Changes

Effective January 6, 2025:

  • LSA mobile app will be "turned down"
  • Campaigns remain operational
  • Management shifts to browser interface
  • ads.google.com/localservices becomes primary platform
  • No reported impact on campaign performance

 Google to Discontinue Local Services Ads App in January 2025

Campaign Management

Future access available through:

  • Web browser interface
  • Desktop platform
  • Mobile browser
  • ads.google.com/localservices portal

Transition Details

Current features:

  • Campaigns continue unaffected
  • All functionality moves to web platform
  • No reported loss of capabilities
  • Seamless management transition
  • Maintained campaign performance

This change represents Google's consolidation of Local Services Ads management to its web-based platform while maintaining all campaign functionality.

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Anthony Higman
Anthony Higman

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Anthony Higman is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

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