Google has announced the planned discontinuation of its Local Services Ads (LSA) mobile application, with management functions moving exclusively to browser-based platform.
Key Changes
Effective January 6, 2025:
- LSA mobile app will be "turned down"
- Campaigns remain operational
- Management shifts to browser interface
- ads.google.com/localservices becomes primary platform
- No reported impact on campaign performance
Campaign Management
Future access available through:
- Web browser interface
- Desktop platform
- Mobile browser
- ads.google.com/localservices portal
Transition Details
Current features:
- Campaigns continue unaffected
- All functionality moves to web platform
- No reported loss of capabilities
- Seamless management transition
- Maintained campaign performance
This change represents Google's consolidation of Local Services Ads management to its web-based platform while maintaining all campaign functionality.
