Google will discontinue the chat feature in Google Business Profiles starting July 15, with full functionality ending on July 31. This decision was communicated to businesses via email, acknowledging the potential difficulties and emphasizing Google's commitment to being a helpful business partner.
Key Dates
- July 15: No new chat conversations can be initiated.
- July 31: Complete end of chat functionality.
Impact on Businesses & Customers
- Customers will be notified of the phase-out.
- Businesses can still be contacted via Google Search and Maps.
- Information about businesses will remain accessible through website links, business descriptions, photos, etc.
Google's Decision
The discontinuation is part of Google's efforts to streamline its offerings. To assist in the transition, Google provides:
- Chat History Download: Businesses can download chat histories using Google Takeout.
- Alternative Chat Solutions: Businesses are encouraged to invite customers to other chat platforms.
Background
Google Business Profile, formerly Google My Business, allows businesses to manage their online presence across Google services. Despite the removal of the chat feature, Google continues to support businesses in managing their online presence and customer interactions.
