Google Local Services Ads (LSA) has announced a change in its review collection process. The platform is transitioning from its own review system to using Google Business Profile (GBP) for gathering customer feedback.

Key Points of the Update:

1. Expiration Date: LSA review links will expire by July 8, 2024.

2. New Review Source: After the expiration date, reviews for Local Services Ads will be collected through the business's Google Business Profile.

3. Updated Review Link: Businesses should use their Google Business Profile link for collecting reviews. This link is available on the verification page of their GBP account.

4. Review System Integration: This change aligns LSA reviews with the Google Business Profile system.

What This Means for Businesses:

• Businesses using LSA will need to update their review collection methods.
• Review management will now be centralized in Google Business Profile.
• The visibility and management of reviews may change as the system integrates with Google Business Profile.

Businesses are advised to prepare for this change before the July 2024 deadline. This update reflects Google's move to connect its business-focused platforms and adjust the local search and review process.