TikTok's organic search visibility has skyrocketed due to the March Core Update, which has also affected other User Generated Content (UGC) platforms. The growth is driven not only by its 'Discover' and 'Tag' pages but also by the new 'Channel' directory pages that were launched last year.

TikTok's 'Channel' directory pages are a new feature launched last year that contribute to the platform's increased organic search visibility. These pages serve as directories for various channels on TikTok, making it easier for users to discover and browse content.

The query that has seen the most significant increase on TikTok in the last three months is 'restaurants near me'. This query now leads to a channel listing page on TikTok, which is an interesting and unexpected development in search trends.