Radu is a seasoned Social Media Manager and influencer with a track record of boosting engagement and follower growth. He excels in crafting brand-aligned content, managing multiple platforms, and data-driven strategy optimization. Radu's dual perspective as both a manager and influencer enhances his ability to create effective campaigns. He has collaborated with major brands including Coca-Cola, Vodafone, Heineken, and McDonald's, demonstrating versatility across diverse industries.
Instagram is testing a picture-in-picture (PiP) feature for Reels, letting users watch videos outside the app. This option, now in playback settings, focuses on viewing content only. With TikTok and YouTube offering similar features, Instagram aims to boost multitasking and retention. The feature, supported by Adam Mosseri, is in limited testing.
TikTok now offers an in-app post scheduling feature allowing users to plan and schedule content directly within the app. Users can select a specific time and date for their posts through the creation interface, eliminating the need to post manually. This provides creators more flexibility and helps maintain consistent posting schedules across time zones.
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TikTok has introduced an ALT Text feature for photo posts, enabling users to add descriptive text to images for improved accessibility. This feature is accessible in the photo post composer and aids individuals using screen readers or with visual impairments. It complements existing features like editable auto-generated captions for videos. This enhancement aims to make TikTok's platform more inclusive and accessible to a broader audience.
Instagram has launched a WhatsApp sticker feature for Stories, enabling users to link directly to private WhatsApp chats. This integration streamlines communication between businesses and customers, reducing platform switching. It reflects Instagram's strategy to enhance messaging as users prefer private interactions. The update benefits businesses by offering direct access to WhatsApp channels and simplifying customer communication.
TikTok has launched a feature that allows users to save songs from their For You feed to music streaming platforms, simplifying music discovery and collection. Users can add songs from TikTok content to their music libraries, but this is limited to songs without copyright restrictions to comply with licensing agreements. This update enhances TikTok's role in music discovery, linking social media content with music streaming services.
Meta's Threads platform has introduced an upgraded link preview feature to enhance web content sharing. The new preview includes three elements: a website favicon for immediate source identification, the main domain in example.com format for quick verification, and a contextual description about the linked content. This update reflects Meta's efforts to improve content sharing and presentation on Threads, making links more engaging and informative.
Facebook is testing a 'No Edit' tag for Stories, allowing users to indicate that an image hasn't been altered. This feature aims to streamline posting and enhance authenticity amid rising AI-generated content. While it could build trust, there are concerns about misuse for edited images. This initiative reflects a demand for genuine content in social media, emphasizing the importance of real depictions in user interactions as AI becomes more prevalent.
Instagram is developing a Scheduled Message feature for Direct Messages, allowing users to plan and schedule communications. This system aligns with device settings and local time zones, enabling users to select specific days, hours, and minutes for delivery. It enhances convenience by letting users compose messages at their convenience while ensuring timely delivery and avoiding confusion across time zones.
Facebook has launched a new personalized content discovery feature called a topic carousel, displaying "Topics that you may be interested in" to enhance user engagement. The carousel showcases four interest categories: Football (labeled as "Soccer" for US audiences), Hip-hop and Rap Music, Cosmetics, and Travel. This addition aims to refine content personalization and improve user experience through targeted interest suggestions.